{"id":24766,"date":"2026-08-12T13:16:25","date_gmt":"2026-08-12T16:16:25","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=24766"},"modified":"2026-08-12T13:16:25","modified_gmt":"2026-08-12T16:16:25","slug":"mario-pergolini-soy-el-fundador-de-la-frase-la-television-esta-muerta-yo-realmente-creo-que-si-que-lo-esta","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=24766","title":{"rendered":"Mario Pergolini: \u201cSoy el fundador de la frase la televisi\u00f3n est\u00e1 muerta; yo realmente creo que s\u00ed, que lo est\u00e1\u201d"},"content":{"rendered":"<p>Durante tres d\u00e9cadas, <b>Mario Pergolini<\/b> <a href=\"https:\/\/www.lanacion.com.ar\/deportes\/futbol\/la-indignacion-de-pergolini-contra-shakira-coldplay-y-los-cooling-breaks-en-la-final-del-mundial-nid20072026\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/deportes\/futbol\/la-indignacion-de-pergolini-contra-shakira-coldplay-y-los-cooling-breaks-en-la-final-del-mundial-nid20072026\/\">fue una figura central en los medios de comunicaci\u00f3n en la Argentina<\/a>. Desde sus inicios en la radio, donde buscaba refugio y vocaci\u00f3n a los <b>17 a\u00f1os<\/b>, hasta su rol como impulsor de plataformas tecnol\u00f3gicas, <b>su trayectoria estuvo marcada por anticipar hacia d\u00f3nde se dirige el cambio. <\/b><\/p>\n<p>En una <a href=\"https:\/\/www.lanacion.com.ar\/economia\/negocios\/las-mil-y-una-vidas-de-mario-pergolini-el-hombre-que-anticipa-las-olas-nid09072026\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/economia\/negocios\/las-mil-y-una-vidas-de-mario-pergolini-el-hombre-que-anticipa-las-olas-nid09072026\/\"><b>entrevista exclusiva con Jos\u00e9 del Rio<\/b><\/a>, sostuvo: \u201cSoy el fundador de la frase la televisi\u00f3n est\u00e1 muerta. Yo realmente creo que s\u00ed, que lo est\u00e1\u201d.<\/p>\n<figure><video height=\"720\" width=\"1280\" poster=\"https:\/\/cdn.jwplayer.com\/v2\/media\/zsHdfu2L\/poster.jpg?width=1280\" preload=\"none\"><\/video><figcaption>Mario Pergolini en Hacedores<\/figcaption><\/figure>\n<p>Para el comunicador, la televisi\u00f3n actual, entendida bajo el paradigma tradicional, <a href=\"https:\/\/www.lanacion.com.ar\/sociedad\/mario-pergolini-sobre-su-trayectoria-en-los-medios-de-comunicacion-nunca-me-senti-demasiado-juzgado-nid17072026\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/sociedad\/mario-pergolini-sobre-su-trayectoria-en-los-medios-de-comunicacion-nunca-me-senti-demasiado-juzgado-nid17072026\/\">se convirti\u00f3 en una herramienta limitada<\/a> que apela a un segmento demogr\u00e1fico reducido: <b>\u201cHablarle a un segmento muy chico de gente\u201d<\/b>. <\/p>\n<p>Seg\u00fan Pergolini, <b>el contenido actual debe ser h\u00edbrido<\/b>, integrando la producci\u00f3n televisiva con la inmediatez de lo digital: <b>\u201cLas audiencias ya no vienen a nosotros\u201d<\/b>, dijo, para explicar la necesidad de migrar los formatos hacia <i>YouTube<\/i>, <i>Instagram <\/i>y <i>TikTok<\/i>, espacios donde el consumo se desplaz\u00f3 definitivamente.<\/p>\n<p>En cuanto a su vida p\u00fablica, <a href=\"https:\/\/www.lanacion.com.ar\/sociedad\/mario-pergolini-yo-una-vez-dije-que-phil-collins-habia-muerto-y-era-mentira-nid15072026\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/sociedad\/mario-pergolini-yo-una-vez-dije-que-phil-collins-habia-muerto-y-era-mentira-nid15072026\/\">Pergolini reconoci\u00f3 haber sido un protagonista activo del ecosistema medi\u00e1tico<\/a>, pero insisti\u00f3 en la necesidad de resguardar la esfera privada. Tras a\u00f1os de exposici\u00f3n, defiende la decisi\u00f3n de haber preservado a sus hijos y su matrimonio: <b>\u201cEste es un negocio de vanidad, por m\u00e1s que quieras parecer distinto\u201d<\/b>.<\/p>\n<p>A pesar de las cr\u00edticas y los se\u00f1alamientos que conlleva el oficio period\u00edstico, asegur\u00f3:<b> \u201cEs parte del juego\u201d<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/resizer.glanacion.com\/resizer\/v2\/N3PLFZF6NVH3ZGCVHUEEKBOQ64.JPG?auth=6668817ae76b5e5ef64ee31a4b132b2ef90ee5e50706c677e98be7e39abb029a&amp;smart=true&amp;width=3000&amp;height=2000\" alt=\"Mario Pergolini habl\u00f3 sobre el negocio de los medios de comunicaci\u00f3n\" height=\"2000\" width=\"3000\" \/><\/p>\n<h1>La visi\u00f3n emprendedora de Pergolini<\/h1>\n<p>Su visi\u00f3n emprendedora, que en el pasado lo llev\u00f3 a desarrollar el <b>primer programa transmitido v\u00eda streaming a nivel mundial<\/b>, se aplica hoy a nuevos desaf\u00edos. Entre ellos, destaca el desarrollo de<b> ATO,<\/b> un dispositivo dise\u00f1ado para adultos mayores con el objetivo de <b>combatir la creciente epidemia de soledad. <\/b><\/p>\n<p><b>\u201cEs una epidemia de soledad, es tremendo\u201d<\/b>, manifest\u00f3 sobre un proyecto impulsado por su propia experiencia familiar tras el proceso de ceguera que atraves\u00f3 su madre. Esta tecnolog\u00eda, basada en lenguaje natural y modelos de inteligencia artificial, <b>busca ofrecer una compa\u00f1\u00eda conversacional que trasciende la simple interacci\u00f3n t\u00e9cnica.<\/b><\/p>\n<p>\u201c<b>Mi mam\u00e1 qued\u00f3 ciega en un momento de su vida<\/b>. Ya era grande, pero viv\u00eda sola. Era muy aut\u00f3noma. Pintaba, le\u00eda mucho. Y cuando qued\u00f3 ciega fue muy frustrante. No pod\u00e9s aprender a ser ciego de grande. Lo intentamos, pero fue muy dif\u00edcil. Mi mam\u00e1 estaba enojada\u201d, relat\u00f3 Pergolini y enseguida agreg\u00f3: \u201cUn d\u00eda le dije:<b>\u00b4Yo no puedo hacer nada para que vuelvas a ver. Intentamos de todo. Entiendo que est\u00e9s enojada, pero decime qu\u00e9 es lo que m\u00e1s te enoja\u00b4<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/resizer.glanacion.com\/resizer\/v2\/AE25XKTL4RHWFOCKEOPKNDYFHA.jpg?auth=81fa8367f20cc7bb7df43fb6bbf1d1d7118d8883ace68414694d8be00c204b08&amp;smart=true&amp;width=3000&amp;height=2000\" alt=\"Mario Pergolini sobre su mam\u00e1: \u201cQued\u00f3 ciega en un momento de su vida\" height=\"2000\" width=\"3000\" \/><\/p>\n<h1>El impacto de la inteligencia artificial en los medios de comunicaci\u00f3n<\/h1>\n<p>Sobre el fen\u00f3meno de la<b> inteligencia artificial<\/b>, Pergolini se\u00f1al\u00f3 que la educaci\u00f3n debe reformularse de manera urgente, dado que los estudiantes ya utilizan herramientas como ChatGPT. <b>\u201cLos chicos est\u00e1n haciendo casi trampa con todos sus deberes y no hay forma de educarlos\u201d<\/b>, advirti\u00f3. <\/p>\n<p>En este sentido, propone que el descenso en la natalidad deber\u00eda ser visto como una<b> oportunidad para mejorar la calidad educativa mediante una atenci\u00f3n m\u00e1s personalizada<\/b>, ya que Argentina tiene la capacidad de rever sus m\u00e9todos actuales. <\/p>\n<p>Adem\u00e1s, el empresario vaticin\u00f3 la integraci\u00f3n definitiva de la rob\u00f3tica en la vida cotidiana.<b> \u201cLos robots con dos piernas, con cuerpo, van a estar en las calles caminando en nuestras casas, ordenando nuestras casas, limpiando y cuidando a nuestros ancianos\u201d<\/b>, concluy\u00f3. <\/p>\n<p>\u200bEn una entrevista exclusiva con Jos\u00e9 del Rio, el reconocido conductor analiz\u00f3 la transformaci\u00f3n de los medios, el impacto de la inteligencia artificial en la sociedad y su visi\u00f3n sobre la obsolescencia del formato televisivo tradicional\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Durante tres d\u00e9cadas, Mario Pergolini fue una figura central en los medios de comunicaci\u00f3n en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[89],"tags":[],"class_list":["post-24766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mario Pergolini: \u201cSoy el fundador de la frase la televisi\u00f3n est\u00e1 muerta; yo realmente creo que s\u00ed, que lo est\u00e1\u201d -<\/title>\n<meta name=\"robots\" content=\"index, follow, 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