{"id":24508,"date":"2026-08-08T08:30:00","date_gmt":"2026-08-08T11:30:00","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=24508"},"modified":"2026-08-08T08:30:00","modified_gmt":"2026-08-08T11:30:00","slug":"el-nuevo-sueno-americano-las-universidades-que-ensenan-como-ser-influencer-y-ya-causan-furor-en-ee-uu","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=24508","title":{"rendered":"El nuevo \u201csue\u00f1o americano\u201d: las universidades que ense\u00f1an c\u00f3mo ser influencer y ya causan furor en EE.UU."},"content":{"rendered":"<p>Algunas<b> universidades de Estados Unidos lanzaron carreras para ense\u00f1ar <\/b><a href=\"https:\/\/www.lanacion.com.ar\/estados-unidos\/migraciones\/de-deportados-a-influencers-los-migrantes-que-encontraron-una-salida-economica-al-contar-su-realidad-nid10122025\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/estados-unidos\/migraciones\/de-deportados-a-influencers-los-migrantes-que-encontraron-una-salida-economica-al-contar-su-realidad-nid10122025\/\"><b>c\u00f3mo ser influencer<\/b><\/a>, en medio de un auge generalizado por la <b>creaci\u00f3n de contenido<\/b>. En ese marco, expertos explicaron las cuestiones a tener en cuenta antes de inclinarse por la profesi\u00f3n digital en busca del llamado \u201csue\u00f1o americano\u201d.<\/p>\n<h1>La licenciatura de la Universidad Estatal de Arizona para la formaci\u00f3n de creadores<\/h1>\n<p><b>La Universidad Estatal de Arizona<\/b> (ASU, por sus siglas en ingl\u00e9s)<b> lanz\u00f3 una carrera<\/b> que otorga el t\u00edtulo de<b> Licenciatura en Artes en Creaci\u00f3n de Contenido<\/b> para los nuevos profesionales del ecosistema tecnol\u00f3gico. El programa prepara a los <a href=\"https:\/\/www.lanacion.com.ar\/estados-unidos\/visas-y-tramites\/oficial-y-confirmado-que-dice-la-norma-definitiva-del-dhs-sobre-las-visas-estudiantiles-de-nid28072026\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/estados-unidos\/visas-y-tramites\/oficial-y-confirmado-que-dice-la-norma-definitiva-del-dhs-sobre-las-visas-estudiantiles-de-nid28072026\/\">alumnos<\/a> para ejercer roles como influenciadores y narradores de historias con una visi\u00f3n estrat\u00e9gica de marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/resizer.glanacion.com\/resizer\/v2\/HV6YQM2HERBLXLCER34YVFQG6Y.jpg?auth=e5fe93b77ef5abc510b5d8dee96f21407f61dc49f25893ee9ff64aa52b8d9041&amp;smart=true&amp;width=2000&amp;height=1333\" alt=\"Dos universidades en Estados Unidos anunciaron el lanzamiento de carreras enfocadas en la creaci\u00f3n de contenido\" height=\"1333\" width=\"2000\" \/><\/p>\n<p>Seg\u00fan explic\u00f3 la instituci\u00f3n en un <a href=\"https:\/\/degrees.asu.edu\/bachelors\/major\/ASU00\/CSCCBA\/content-creation\" target=\"_self\" rel=\"\" title=\"https:\/\/degrees.asu.edu\/bachelors\/major\/ASU00\/CSCCBA\/content-creation\">comunicado<\/a>, el plan de estudios <b>destaca el dise\u00f1o de contenido y la producci\u00f3n de materiales para video y p\u00f3dcast<\/b>. Los estudiantes podr\u00e1n desarrollar competencias en la gesti\u00f3n de su imagen personal y en el an\u00e1lisis profundo de sus audiencias potenciales.<\/p>\n<p><b>Las clases se dan en centros presenciales en Phoenix y Los \u00c1ngeles<\/b> o a trav\u00e9s de una plataforma de estudio completamente digital. La facultad busca que los participantes dominen la ciencia de la influencia digital a trav\u00e9s de una visi\u00f3n impulsada por datos reales.<\/p>\n<p>A lo largo de la carrera, <b>los alumnos adquirir\u00e1n experiencia pr\u00e1ctica con <\/b><a href=\"https:\/\/www.lanacion.com.ar\/estados-unidos\/visas-y-tramites\/visas-para-modelos-de-onlyfans-el-tramite-del-uscis-que-aplica-a-influencers-explicado-por-abogados-nid09012026\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.lanacion.com.ar\/estados-unidos\/visas-y-tramites\/visas-para-modelos-de-onlyfans-el-tramite-del-uscis-que-aplica-a-influencers-explicado-por-abogados-nid09012026\/\"><b>proyectos de contenido<\/b><\/a><b> para marcas<\/b> <b>y pasant\u00edas <\/b>en diversas empresas de medios de comunicaci\u00f3n. Asimismo, la universidad facilita viajes de estudio al extranjero donde los j\u00f3venes pueden realizar proyectos de fotograf\u00eda internacional y cobertura de eventos masivos.<\/p>\n<p>La formaci\u00f3n acad\u00e9mica habilita a los egresados para <b>ocupar puestos en marketing digital y desarrollo de marcas globales en m\u00faltiples industrias<\/b>. El programa permite incluso la aceleraci\u00f3n de los estudios para obtener una maestr\u00eda en cinco a\u00f1os.<\/p>\n<h1>La nueva especializaci\u00f3n interdisciplinaria de la Universidad de Syracuse<\/h1>\n<p><b>La Universidad de Syracuse<\/b> estableci\u00f3 su estructura de liderazgo con la <b>apertura del Centro para la Econom\u00eda del Creador<\/b>. Esta oficina es el primer centro de investigaci\u00f3n de su clase dentro de un campus universitario estadounidense.<\/p>\n<p>De acuerdo con <a href=\"https:\/\/www.citybiz.co\/article\/878236\/syracuse-university-appoints-ryan-schram-to-lead-first-academic-center-for-the-creator-economy\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.citybiz.co\/article\/878236\/syracuse-university-appoints-ryan-schram-to-lead-first-academic-center-for-the-creator-economy\/\"><i>City Biz<\/i><\/a>, <b>Syracuse lanzar\u00e1 una especializaci\u00f3n menor interdisciplinaria durante este pr\u00f3ximo oto\u00f1o<\/b>. El curr\u00edculo combinar\u00e1 el conocimiento t\u00e9cnico de la Escuela Newhouse de Comunicaciones con la Escuela Whitman de Administraci\u00f3n de Empresas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/resizer.glanacion.com\/resizer\/v2\/MELGKLRLYZCAVIN5C77XJVZZBY.jpg?auth=548a85266050283958f683ed540e50a7a2f11709f6c1b1195042add7f322152f&amp;smart=true&amp;width=5153&amp;height=3435\" alt=\"La universidad de Syracuse lanzar\u00e1 una especializaci\u00f3n para ense\u00f1ar a c\u00f3mo aprovechar la imagen propia\" height=\"3435\" width=\"5153\" \/><\/p>\n<p>Los alumnos podr\u00e1n elegir materias sobre el <b>aprovechamiento comercial de la imagen<\/b> <b>propia y el marketing<\/b> dentro del mundo musical. Todos los estudiantes de cualquier carrera de la universidad tendr\u00e1n acceso libre a esta formaci\u00f3n especializada.<\/p>\n<p>La universidad <b>inaugur\u00f3 un espacio de trabajo colaborativo esta primavera<\/b> y planea la apertura de nuevos estudios para la grabaci\u00f3n de p\u00f3dcast. Estas instalaciones permiten que los futuros emprendedores conecten con los l\u00edderes actuales de la industria tecnol\u00f3gica.<\/p>\n<p>El objetivo central del centro consiste en <b>transformar el aprendizaje acad\u00e9mico en una herramienta de \u00e9xito<\/b> dentro de la econom\u00eda global. Syracuse aspira a convertirse en la autoridad mundial en investigaci\u00f3n y ense\u00f1anza para los creadores de contenido.<\/p>\n<h1>Realidad del mercado y consejos ante la competencia, seg\u00fan un experto<\/h1>\n<p>De acuerdo con un especialista, el camino hacia el \u00e9xito digital requiere una evaluaci\u00f3n honesta de las capacidades personales y del entorno tecnol\u00f3gico. El experto <b>Fredy Tran Nager<\/b> indic\u00f3 que el trabajo de un influencer tiene una <b>tasa de \u00e9xito muy parecida a la de la carrera de actuaci\u00f3n<\/b>.<\/p>\n<p>\u201cUn <b>estudiante promedio que ingresa a uno de estos programas, que no es atleta, que no tiene la belleza de una supermodelo<\/b> o que no es un comediante nato\u201d, podr\u00eda tenerlo muy dif\u00edcil, advirti\u00f3 el analista en <a href=\"https:\/\/cnnespanol.cnn.com\/2026\/08\/01\/eeuu\/influencer-sueno-estadounidense-jovenes-universidades-trax\" target=\"_self\" rel=\"\" title=\"https:\/\/cnnespanol.cnn.com\/2026\/08\/01\/eeuu\/influencer-sueno-estadounidense-jovenes-universidades-trax\"><i>CNN<\/i><\/a>. Seg\u00fan dijo, la competencia extrema en las redes sociales limita las oportunidades para quienes carecen de rasgos excepcionales.<\/p>\n<p>\u200bUniversidades en Estados Unidos ofrecen especializaciones sobre el mundo influencer para formar expertos en marketing digital y desarrollo de marcas.\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Algunas universidades de Estados Unidos lanzaron carreras para ense\u00f1ar c\u00f3mo ser influencer, en medio de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[89],"tags":[],"class_list":["post-24508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo \u201csue\u00f1o americano\u201d: las universidades que ense\u00f1an c\u00f3mo ser influencer y ya causan furor en EE.UU. -<\/title>\n<meta name=\"robots\" content=\"index, follow, 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