{"id":23205,"date":"2026-07-21T16:19:17","date_gmt":"2026-07-21T19:19:17","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=23205"},"modified":"2026-07-21T16:19:17","modified_gmt":"2026-07-21T19:19:17","slug":"cashea-levanto-us100-millones-para-impulsar-el-credito-al-consumo-en-venezuela","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=23205","title":{"rendered":"Cashea levant\u00f3 US$100 millones para impulsar el cr\u00e9dito al consumo en Venezuela"},"content":{"rendered":"

Cashea <\/b>volvi\u00f3 a captar la atenci\u00f3n de los fondos internacionales. La fintech <\/i>venezolana, que reconstruy\u00f3 el cr\u00e9dito al consumo en un pa\u00eds donde pr\u00e1cticamente hab\u00eda desaparecido, cerr\u00f3 una ronda de US$100 millones.<\/b><\/mark><\/p>\n

La operaci\u00f3n incluye una Serie A por US$40 millones, liderada por Spice Expeditions, cerrada en marzo y compuesta por US$20 millones en equity y US$20 millones en deuda de Architect Capital. Y una Serie B por US$60 millones cerrada en junio, liderada por el fondo FinSight Ventures, con la participaci\u00f3n de Spice Expeditions, Endeavor Catalyst y un amplio grupo de fondos universitarios de Estados Unidos, firmas globales e inversionistas latinoamericanos.<\/p>\n

Moda low cost. Una marca francesa abrir\u00e1 20 tiendas e invertir\u00e1 US$20 millones en la Argentina<\/a><\/p>\n

\u201cInversionistas globales est\u00e1n apostando por Cashea y por una nueva visi\u00f3n de Venezuela: una econom\u00eda de consumo resiliente<\/b>, comercios pr\u00f3speros y millones de personas con acceso al cr\u00e9dito\u201d, afirm\u00f3 Pedro Vallenilla, cofundador y CEO de Cashea. <\/p>\n

Y enfatiz\u00f3: \u201cDesde que fundamos Cashea en 2022, hemos trabajado para acompa\u00f1ar a los venezolanos y sus negocios en los momentos m\u00e1s dif\u00edciles del pa\u00eds. Este financiamiento env\u00eda una se\u00f1al clara de que el sector privado venezolano es invertible y que sus consumidores son responsables y sujetos de cr\u00e9dito cuando se les da acceso a servicios financieros adecuados.\u201d<\/p>\n

Del colapso del cr\u00e9dito a una fintech masiva<\/h1>\n

La historia de Cashea est\u00e1 \u00edntimamente ligada a la crisis venezolana. Datos de la compa\u00f1\u00eda exhiben que, entre 2013 y 2020, el PBI del pa\u00eds cay\u00f3 m\u00e1s de 80% y el cr\u00e9dito al consumo pr\u00e1cticamente desapareci\u00f3: pas\u00f3 de representar cerca de US$15.000 millones a apenas US$1700 millones.<\/p>\n

En ese contexto, cuatro emprendedores -Pedro Vallenilla, Ram\u00f3n Lange Fern\u00e1ndez, Nicol\u00e1s Curat y Arnoldo Gabald\u00f3n- fundaron Cashea, con base en la Argentina.<\/b> La idea era \u201csencilla\u201d: volver a ofrecer financiamiento para compras cotidianas, sin intereses y completamente digital.<\/p>\n

\"Hoy<\/p>\n

El mecanismo recuerda al tradicional \u201ccompre ahora y pague despu\u00e9s\u201d<\/mark> (Buy Now, Pay Later). El usuario realiza un anticipo desde la aplicaci\u00f3n y cancela el resto en cuotas quincenales en d\u00f3lares sin inter\u00e9s, tanto en comercios f\u00edsicos como online. <\/p>\n

La compa\u00f1\u00eda ofrece diferentes modalidades de financiamiento: plazos cortos de 14 d\u00edas para compras diarias en supermercados, farmacias o restaurantes, en las que el ticket promedio es de US$45; planes a mediano plazo, normalmente de 42 d\u00edas, para la compra de zapatos o celulares, con un ticket que ronda los US$100, y plazos de hasta seis meses para consumos m\u00e1s aspiracionales, como tecnolog\u00eda o equipamiento para el hogar.<\/p>\n

La propuesta encontr\u00f3 r\u00e1pidamente demanda. Hoy la empresa supera los 10 millones de cuentas de usuarios, <\/b>una cifra equivalente a m\u00e1s de la mitad de la poblaci\u00f3n adulta venezolana, trabaja con 40.000 comercios adheridos <\/b>y ya proces\u00f3 m\u00e1s de 110 millones de transacciones.<\/p>\n

Una apuesta de largo plazo<\/h1>\n

Para los emprendedores, la nueva financiaci\u00f3n tambi\u00e9n refleja la evoluci\u00f3n del proyecto. Los cuatro fundadores fueron seleccionados en 2025 como emprendedores Endeavor, luego de participar en el programa ScaleUp de la organizaci\u00f3n. Precisamente Endeavor Catalyst figura entre los inversores de esta nueva ronda, junto con fondos como FinSight Ventures, Spice Expeditions y Plug & Play, adem\u00e1s de universidades estadounidenses e inversores de Am\u00e9rica Latina.<\/p>\n

Qu\u00e9 pasar\u00e1 con PedidosYa en la Argentina. Uber comprar\u00e1 Delivery Hero por US$14.800 millones<\/a><\/p>\n

Seg\u00fan explicaron desde la compa\u00f1\u00eda, varios de los fondos viajaron personalmente a Venezuela antes de invertir, <\/b>para recorrer comercios, reunirse con el equipo directivo y observar el funcionamiento de la plataforma en el d\u00eda a d\u00eda. \u201cLa totalidad de los US$100 millones ser\u00e1 invertida en Venezuela\u201d, remarcaron desde la startup.<\/p>\n

\u201cCreamos Cashea porque cre\u00edamos en Venezuela y en su gente. Este financiamiento nos da tanto la capacidad como la responsabilidad de ir m\u00e1s all\u00e1 de nuestro producto central de cuotas sin inter\u00e9s, construyendo nuevas formas para que los venezolanos paguen, ahorren y compren, y nuevas herramientas para los negocios que los atienden. Lo que estamos construyendo es el tejido financiero de c\u00f3mo Venezuela compra y vende\u201d, agreg\u00f3 Vallenilla.<\/p>\n

El anuncio llega semanas despu\u00e9s del terremoto que afect\u00f3 a Venezuela<\/b>. En los d\u00edas posteriores, Cashea elimin\u00f3 los recargos por mora a nivel nacional, adelant\u00f3 efectivo a comercios para mejorar su liquidez y ampli\u00f3 el acceso al cr\u00e9dito para que las familias pudieran comenzar a reponer lo perdido.<\/p>\n

\u200bLa fintech, que cre\u00f3 un sistema de financiamiento en cuotas sin inter\u00e9s en el pa\u00eds, cerr\u00f3 una ronda liderada por fondos internacionales; su negocio ya alcanza a m\u00e1s de la mitad de la poblaci\u00f3n adulta\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Cashea volvi\u00f3 a captar la atenci\u00f3n de los fondos internacionales. La fintech venezolana, que reconstruy\u00f3…<\/p>\n","protected":false},"author":1,"featured_media":23206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[89],"tags":[],"class_list":["post-23205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"\nCashea levant\u00f3 US$100 millones para impulsar el cr\u00e9dito al consumo en Venezuela -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impactocastex.com.ar\/?p=23205\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cashea levant\u00f3 US$100 millones para impulsar el cr\u00e9dito al consumo en Venezuela -\" \/>\n<meta property=\"og:description\" content=\"Cashea volvi\u00f3 a captar la atenci\u00f3n de los fondos internacionales. 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