{"id":22737,"date":"2026-07-14T18:20:10","date_gmt":"2026-07-14T21:20:10","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=22737"},"modified":"2026-07-14T18:20:10","modified_gmt":"2026-07-14T21:20:10","slug":"las-marcas-se-suben-al-partido-con-inglaterra","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=22737","title":{"rendered":"Las marcas se suben al partido con Inglaterra"},"content":{"rendered":"<p>A menos de 24 horas del partido entre la Argentina e Inglaterra por las semifinales del Mundial, las redes sociales se transformaron en una extensi\u00f3n de la cancha. Sin necesidad de lanzar grandes campa\u00f1as publicitarias ni invertir en pauta, decenas de empresas comenzaron a publicar <b>piezas especialmente dise\u00f1adas para sumarse a la conversaci\u00f3n del momento, apelando al humor, los gui\u00f1os patri\u00f3ticos y la rivalidad futbolera.<\/b><\/p>\n<p>La estrategia no es nueva, pero s\u00ed cada vez m\u00e1s frecuente. En la era de las redes sociales, los grandes eventos deportivos se convirtieron en oportunidades para que las marcas produzcan contenido de reacci\u00f3n inmediata (conocido como <i>real time marketing)<\/i>, buscando instalarse en la conversaci\u00f3n p\u00fablica con publicaciones que privilegian el ingenio por encima del mensaje comercial.<\/p>\n<p><a href=\"https:\/\/www.lanacion.com.ar\/economia\/la-inflacion-volvio-a-romper-un-piso-y-marco-un-19-en-junio-nid14072026\/\">La inflaci\u00f3n perfor\u00f3 un piso y marc\u00f3 un 1,9% en junio<\/a><\/p>\n<p>Uno de los casos m\u00e1s comentados fue el de Ricky Sarkany. La marca anunci\u00f3 que, \u201ca ra\u00edz del encuentro entre Argentina e Inglaterra\u201d, quedaba \u201coficialmente suspendido por tiempo indeterminado el uso de anglicismos\u201d. En la siguiente placa reemplaza expresiones habituales del comercio electr\u00f3nico: \u201cShop now\u201d pasa a ser \u201cCompr\u00e1 ahora\u201d, \u201cSale\u201d se convierte en \u201cOferta\u201d y \u201cSneakers\u201d en \u201cZapatillas\u201d.<\/p>\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DawNuijjYQD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div> <a href=\"https:\/\/www.instagram.com\/p\/DawNuijjYQD\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\"> \n<div data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Davuxz4ptdf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div> <a href=\"https:\/\/www.instagram.com\/p\/Davuxz4ptdf\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\"> \n<div><\/div>\n<p><\/p><\/a><\/div>\n<\/div>\n<p><\/p><\/a><\/div>\n<\/blockquote>\n<p>\u200bEmpresas de distintos rubros apelan al humor, la rivalidad deportiva y el sentimiento nacional para adaptar sus logos, rebautizar productos o \u201cprohibir\u201d anglicismos; buscan ganar visibilidad y engagement con acciones de bajo costo y alta viralidad\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>A menos de 24 horas del partido entre la Argentina e Inglaterra por las semifinales&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[89],"tags":[],"class_list":["post-22737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas se suben al partido con Inglaterra -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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