{"id":22465,"date":"2026-07-11T05:13:00","date_gmt":"2026-07-11T08:13:00","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=22465"},"modified":"2026-07-11T05:13:00","modified_gmt":"2026-07-11T08:13:00","slug":"el-poder-de-cambiar-la-pregunta","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=22465","title":{"rendered":"El poder de cambiar la pregunta"},"content":{"rendered":"<p>\u00bfQu\u00e9 tienen en com\u00fan un radar militar, el GPS y un chat de inteligencia artificial? Que ninguno termin\u00f3 (solo)haciendo aquello para lo que fue creado. El caso fundacional es de 1945: Percy Spencer, ingeniero de la empresa Raytheon, que descubri\u00f3 que el magnetr\u00f3n (tubo que genera ondas en los radares militares) le hab\u00eda derretido el chocolate que guardaba en el bolsillo. En lugar de anotar el incidente como una falla, prob\u00f3 con ma\u00edz, despu\u00e9s con un huevo, y de esa curiosidad naci\u00f3 el horno de microondas. <b>La tecnolog\u00eda no cambi\u00f3; cambi\u00f3 la pregunta que alguien le hizo.<\/b><\/p>\n<p><a href=\"https:\/\/www.lanacion.com.ar\/cultura\/martina-rua-como-encontrar-foco-en-tiempos-de-distraccion-y-el-metodo-japones-que-propone-embellecer-nid19052026\/\">Martina Rua: c\u00f3mo encontrar foco en tiempos de distracci\u00f3n y el m\u00e9todo japon\u00e9s que propone resignificar los errores<\/a><\/p>\n<p>Los alemanes, como siempre, tienen una palabra para describir esto: <i><b>umfunktionierung<\/b><\/i><b>, que se refiere a la transformaci\u00f3n funcional de lo que ya existe.<\/b> La conoc\u00ed a trav\u00e9s del newsletter de Seth Godin, el autor best seller y pensador de marketing. Godin trae el concepto, acu\u00f1ado por Bertolt Brecht en los a\u00f1os 30, y lo convierte en un llamado a la acci\u00f3n para esta era: no siempre innovamos inventando algo desde cero, a veces el impacto est\u00e1 en cambiarle la funci\u00f3n a lo que ya tenemos sobre la mesa. <\/p>\n<p>La mayor\u00eda de nosotros tomamos las herramientas que recibimos y las usamos tal como fueron concebidas. Seguimos el manual y aceptamos las funciones definidas por quienes vinieron antes que nosotros. Pero quienes desaf\u00edan el <i>statu quo <\/i>se hacen otra pregunta: \u00bfY si esta herramienta pudiera servir para algo completamente distinto? Si prest\u00e1s atenci\u00f3n, <b>estamos rodeados de ejemplos en los que fueron los usuarios y las sociedades las que desafiaron lo obvio en busca de m\u00e1s. <\/b><\/p>\n<p>Twitter no fue creado para impulsar movimientos sociales, pero los activistas lo transformaron en una herramienta con un prop\u00f3sito que sus creadores nunca hab\u00edan previsto. El correo electr\u00f3nico no fue dise\u00f1ado para enviar newsletters, pero los creadores de contenido lo resignificaron y dieron origen a un nuevo medio de comunicaci\u00f3n. Los tel\u00e9fonos inteligentes no fueron concebidos para filmar documentales, pero muchos cineastas redefinieron su uso. WhatsApp pas\u00f3 de ser una app de mensajer\u00eda instant\u00e1nea a ser la infraestructura de negocios de muchas pymes argentinas. Hoy son millones las empresas que venden, cobran, atienden clientes, env\u00edan presupuestos y hacen soporte desde WhatsApp. No fue dise\u00f1ado como un ERP para pymes, pero termin\u00f3 cumpliendo ese rol. <\/p>\n<p><b>La <\/b><i><b>umfunktionierung <\/b><\/i><b>no exige presupuestos de innovaci\u00f3n ni laboratorios de I+D: exige mirar distinto lo que ya est\u00e1:<\/b> \u00bfQu\u00e9 dato, proceso o activo que hoy tratamos como un subproducto o un desperdicio operativo, podr\u00eda ser el coraz\u00f3n de un nuevo negocio? \u00bfQu\u00e9 est\u00e1n haciendo nuestros clientes con nuestro producto que nosotros no dise\u00f1amos ni imaginamos? (Ah\u00ed suele estar la pr\u00f3xima l\u00ednea de ingresos, escondida a simple vista) \u00bfY qu\u00e9 funci\u00f3n le estamos dando a la IA: la usamos para hacer m\u00e1s r\u00e1pido lo de siempre, o nos animamos a repensar el negocio? La innovaci\u00f3n no siempre es invenci\u00f3n. A veces es que, alguien, frente a un chocolate derretido, vea m\u00e1s all\u00e1 de lo evidente y haga la pregunta nueva.<\/p>\n<p>\u200bLas innovaciones m\u00e1s transformadoras no siempre nacen de una nueva tecnolog\u00eda; muchas veces surgen cuando alguien descubre un uso inesperado para una herramienta que ya exist\u00eda\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 tienen en com\u00fan un radar militar, el GPS y un chat de inteligencia artificial?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[89],"tags":[],"class_list":["post-22465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El poder de cambiar la pregunta -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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