{"id":20049,"date":"2026-06-09T15:22:59","date_gmt":"2026-06-09T18:22:59","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=20049"},"modified":"2026-06-09T15:22:59","modified_gmt":"2026-06-09T18:22:59","slug":"con-inteligencia-artificial-y-beneficios-exclusivos-flow-esta-listo-para-el-mundial-2026","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=20049","title":{"rendered":"Con inteligencia artificial y beneficios exclusivos, Flow est\u00e1 listo para el Mundial 2026"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.clarin.com\/img\/2026\/06\/09\/GIEdl9Z4K_2000x1500__1.jpg\" class=\"ff-og-image-inserted\" \/><\/div>\n<div>\n<p>\u00abQueremos anticiparnos a los intereses de los usuarios y seguir potenciando su experiencia dentro de nuestro ecosistema de servicios\u00bb. Con esa premisa, <strong>Silvana Cataldo<\/strong>, directora de Entretenimiento y Brand Marketing de <strong>Personal<\/strong>, encabez\u00f3 este martes 9 de junio una presentaci\u00f3n ante la prensa -de la que particip\u00f3 <strong>Clar\u00edn<\/strong>&#8211; en la que la compa\u00f1\u00eda mostr\u00f3 la <strong>nueva evoluci\u00f3n de Flow impulsada por inteligencia artificial<\/strong>, una apuesta que tendr\u00e1 su primera gran prueba durante el <strong>Mundial 2026<\/strong>.<\/p>\n<\/div>\n<div>\n<p>A dos d\u00edas del inicio de la Copa del Mundo, <strong>Personal <\/strong>present\u00f3 una <strong>renovaci\u00f3n integral<\/strong> de la experiencia de usuario de su plataforma de entretenimiento. <\/p>\n<\/div>\n<div>\n<p>El objetivo es ofrecer una <strong>navegaci\u00f3n m\u00e1s intuitiva, personalizada y predictiva<\/strong>, con herramientas que permitan encontrar contenidos de manera m\u00e1s r\u00e1pida y seguir cada instancia del torneo desde una misma pantalla.<\/p>\n<\/div>\n<div>\n<p>La actualizaci\u00f3n incorpora una <strong>nueva interfaz desarrollada con<\/strong> <strong>inteligencia artificial<\/strong> capaz de adaptarse a los h\u00e1bitos de consumo de cada usuario. <\/p>\n<\/div>\n<div>\n<p>Entre las principales novedades aparecen una home dedicada al Mundial, recordatorios personalizados, recomendaciones inteligentes, tendencias en tiempo real, res\u00famenes exclusivos y highlights de los encuentros m\u00e1s importantes.<\/p>\n<\/div>\n<div>\n<p>Durante la presentaci\u00f3n, Cataldo explic\u00f3 que la compa\u00f1\u00eda viene profundizando su estrategia de personalizaci\u00f3n dentro de Flow. \u00ab<strong>Seguimos evolucionando nuestra estrategia de entretenimiento en Flow, integrando m\u00e1s contenidos y personalizando la experiencia de los usuarios\u00bb<\/strong>.<\/p>\n<\/div>\n<div>\n<p>Conciente de que la Copa es un evento \u00fanico que permite alcanzar altos niveles de audiencia, el objetivo de la Personal es \u00ab<strong>seguir potenciando cada d\u00eda m\u00e1s la experiencia\u00bb de sus clientes<\/strong>.<\/p>\n<\/div>\n<div>\n<p>La plataforma ser\u00e1 uno de los principales puntos de acceso al Mundial para los clientes de la empresa. A trav\u00e9s de las se\u00f1ales de <strong><em>TyC Sports <\/em><\/strong>y<strong><em> D-Sports<\/em><\/strong> estar\u00e1n disponibles los <strong>104 partidos<\/strong> de la competencia, que podr\u00e1n verse tanto desde televisores como desde dispositivos m\u00f3viles.<\/p>\n<\/div>\n<div>\n<p>Uno de los anuncios destacados estuvo relacionado con la conectividad. Los clientes de Personal podr\u00e1n utilizar la App de Flow para <strong>seguir el Mundial sin consumir los datos<\/strong> de su plan m\u00f3vil gracias al beneficio de <strong>Rating Cero<\/strong>. Adem\u00e1s, contar\u00e1n con <strong>Flow Pass<\/strong>, que incluye <strong>20 GB de uso durante 30 d\u00edas<\/strong> para acceder a la plataforma.<\/p>\n<\/div>\n<div>\n<p>La compa\u00f1\u00eda tambi\u00e9n puso el foco en quienes viajar\u00e1n a los Estados Unidos, M\u00e9xico y Canad\u00e1 para seguir el torneo en persona. Para esos destinos ampli\u00f3 sus beneficios de roaming internacional, sum\u00f3 <strong>m\u00e1s gigas<\/strong> para determinados clientes e incorpor\u00f3 nuevos <strong>packs especiales<\/strong> con diferentes capacidades y per\u00edodos de vigencia.<\/p>\n<\/div>\n<div>\n<p>La propuesta se complementa con promociones en dispositivos tecnol\u00f3gicos. A trav\u00e9s de <strong>Tienda Personal<\/strong> habr\u00e1 financiaci\u00f3n y <strong>descuentos en televisores, celulares y otros equipos<\/strong>, mientras que los usuarios de <strong>Personal Pay <\/strong>acceder\u00e1n a <strong>beneficios adicionales<\/strong> para equiparse de cara a uno de los eventos deportivos m\u00e1s convocantes del planeta.<\/p>\n<\/div>\n<div>\n<p>Con esta actualizaci\u00f3n, Personal busca que la inteligencia artificial deje de ser una tecnolog\u00eda invisible y se convierta en una herramienta concreta para mejorar la forma en que millones de usuarios descubren, consumen y viven los contenidos dentro de Flow.<\/p>\n<\/div>\n<p><strong><a href=\"https:\/\/blockads.fivefilters.org\/\">Adblock test<\/a><\/strong> <a href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n<p>\u200b\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00abQueremos anticiparnos a los intereses de los usuarios y seguir potenciando su 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