El 60% de los comerciantes anticipa que deber\u00e1 reducir personal<\/strong>.<\/p>\n\n\n\nLa C\u00e1mara de Comercio, Industria y Producci\u00f3n de La Pampa volvi\u00f3 a encender las alarmas del sector privado provincial al presentar los resultados de su \u00faltima encuesta comercial bimestral. El relevamiento, correspondiente al per\u00edodo marzo-abril de 2026, expone una marcada profundizaci\u00f3n de la recesi\u00f3n, un peligroso deterioro en la cadena de pagos y un escenario sumamente desalentador para el sostenimiento de los puestos de trabajo locales.<\/p>\n\n\n\n
Ventas en picada y costos en alza<\/p>\n\n\n\n
El volumen de ventas consolid\u00f3 una tendencia marcadamente negativa en todo el territorio pampeano. Seg\u00fan la entidad, el 73,8% de los comerciantes encuestados sufri\u00f3 una contracci\u00f3n interanual en sus ventas respecto al mismo bimestre de 2025. Dentro de ese universo, casi una cuarta parte (23,7%) acus\u00f3 ca\u00eddas severas de entre el 30% y el 40%.<\/p>\n\n\n\n
La comparaci\u00f3n intermensual tampoco da tregua: el 60,6% de los locales registr\u00f3 bajas directas en su facturaci\u00f3n frente al inicio del a\u00f1o. Esta par\u00e1lisis opera bajo una sostenida presi\u00f3n de costos, donde el precio de la mercader\u00eda aument\u00f3 por encima del 4% para m\u00e1s de la mitad de los comerciantes, en sinton\u00eda con las subas mayoristas informadas por el INDEC (3,4% en marzo y 5,2% en abril).<\/p>\n\n\n\n
Estrangulamiento financiero y despidos<\/p>\n\n\n\n
La escasez de liquidez impact\u00f3 de lleno en el cumplimiento de las obligaciones corrientes, provocando un cuello de botella financiero:<\/p>\n\n\n\n
Proveedores: <\/strong>Menos de la mitad de los comercios (44,7%) pudo cubrir la totalidad de sus compromisos.<\/p>\n\n\n\nFinanciamiento:<\/strong> El 71,1% de las empresas debi\u00f3 solicitar cr\u00e9ditos o financiamiento externo para sostener la operatividad diaria.<\/p>\n\n\n\nImpuestos:<\/strong> Apenas un 39,5% cancel\u00f3 al d\u00eda sus obligaciones financieras. El pago del IVA (cumplido por solo el 34,2%) y las cargas sociales (F931) son las obligaciones m\u00e1s postergadas.<\/p>\n\n\n\nEste ahogo ya se traslad\u00f3 a las fuentes laborales. Aunque la mitad de las firmas logr\u00f3 mantener su estructura de personal, un 26,3% ya se vio forzado a realizar despidos o reducciones. Las proyecciones hacia el corto plazo son cr\u00edticas: el 60,5% de los titulares comerciales anticipa que se ver\u00e1 obligado a disminuir su plantilla de empleados en los pr\u00f3ximos meses.<\/p>\n\n\n\n
Cambio de h\u00e1bitos y reclamo fiscal<\/p>\n\n\n\n
Detr\u00e1s del derrumbe en la facturaci\u00f3n radica una modificaci\u00f3n dr\u00e1stica en las conductas de los pampeanos. El 71,1% de los comercios identific\u00f3 una fuerte reducci\u00f3n en la frecuencia de compra presencial por parte de clientes extremadamente sensibles a los precios. Para subsistir, el 65,8% de las pymes volc\u00f3 sus esfuerzos a los canales digitales y el 60,5% aplic\u00f3 un ajuste dr\u00e1stico en sus costos internos.<\/p>\n\n\n\n
Frente a este panorama, los comerciantes se\u00f1alaron de forma un\u00e1nime a la carga impositiva (nacional, provincial y municipal) como el principal obst\u00e1culo para la actividad (60,5%), seguida por la falta de previsibilidad econ\u00f3mica (57,9%). El sector reclama de forma urgente alivios fiscales, una revisi\u00f3n de las tasas municipales, y optimizaciones en los l\u00edmites de cr\u00e9dito provinciales para evitar el cierre masivo de persianas en la provincia.<\/p>\n\n\n\n
eldiariodelapampa.<\/p>\n","protected":false},"excerpt":{"rendered":"
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