{"id":19151,"date":"2026-05-30T00:15:00","date_gmt":"2026-05-30T03:15:00","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=19151"},"modified":"2026-05-30T00:15:00","modified_gmt":"2026-05-30T03:15:00","slug":"la-nueva-suv-de-lexus-y-la-estrategia-de-la-marca-para-ganar-mercado-un-nuevo-sedan","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=19151","title":{"rendered":"La nueva SUV de Lexus y la estrategia de la marca para ganar mercado: \u00bfun nuevo sedan?"},"content":{"rendered":"

La marca japonesa Lexus present\u00f3 en la Argentina dos novedades<\/b> con las que busca reforzar su estrategia dentro del segmento premium electrificado. Por un lado, lanz\u00f3 el nuevo RZ 500e, el primer veh\u00edculo 100% el\u00e9ctrico de la compa\u00f1\u00eda en el mercado local<\/b>. Por otro, actualiz\u00f3 el IS 300h, el sed\u00e1n deportivo h\u00edbrido de la marca<\/b>, con cambios en dise\u00f1o y equipamiento.<\/p>\n

Una marca de lujo cre\u00f3 al deportivo m\u00e1s extremo que acelera \u201ccomo un misil\u201d<\/a><\/p>\n

El RZ 500e Luxury <\/b>es un SUV el\u00e9ctrico del segmento E <\/b>desarrollado sobre una plataforma espec\u00edfica para veh\u00edculos con este tipo de motorizaci\u00f3n. El modelo incorpora dos motores el\u00e9ctricos \u2014uno en cada eje\u2014 que entregan una potencia combinada de 380 CV y trabajan junto al sistema de tracci\u00f3n integral DIRECT4<\/b>, encargado de distribuir el torque entre ambos ejes seg\u00fan las condiciones de manejo.<\/p>\n

\"El<\/p>\n

La bater\u00eda es de ion-litio y tiene una capacidad de 74,69 kWh. Seg\u00fan inform\u00f3 la marca, ofrece una autonom\u00eda aproximada de hasta 450 kil\u00f3metros<\/b>. Adem\u00e1s de alimentar los motores, su ubicaci\u00f3n bajo el piso permite bajar el centro de gravedad y mejorar la rigidez estructural del veh\u00edculo.<\/p>\n

\"Ofrece<\/p>\n

En t\u00e9rminos de equipamiento, el SUV incorpora una pantalla multimedia t\u00e1ctil de 14\u2033<\/b>, conectividad inal\u00e1mbrica con Apple CarPlay y Android Auto, sistema de audio Mark Levinson, climatizador bizona, techo panor\u00e1mico y llantas de 20\u2033.<\/p>\n

En seguridad suma el paquete Lexus Safety System +, que re\u00fane m\u00faltiples asistencias a la conducci\u00f3n como control crucero adaptativo, mantenimiento de carril y sistema de precolisi\u00f3n, entre otras.<\/p>\n

\"Incorpora<\/p>\n

El nuevo RZ llega importado desde Jap\u00f3n y figura a un precio de US$106.100. Adem\u00e1s, la marca inform\u00f3 que incluir\u00e1 dos cargadores: uno domiciliario de pared de 7 kW con instalaci\u00f3n y otro de emergencia de 2 kW.<\/p>\n

El redise\u00f1o del IS 300h<\/b><\/h1>\n

La segunda novedad es la actualizaci\u00f3n del IS 300h, el sed\u00e1n deportivo h\u00edbrido de la marca<\/b>. El modelo mantiene su esquema h\u00edbrido autorrecargable compuesto por un motor naftero 2.5 litros asociado a un propulsor el\u00e9ctrico, con una potencia combinada de 223 CV y transmisi\u00f3n autom\u00e1tica e-CVT.<\/p>\n

\"Tiene<\/p>\n

Se ofrecer\u00e1 en dos versiones: Luxury y F SPORT<\/b>. La primera prioriza el confort y el refinamiento, mientras que la variante F SPORT suma una configuraci\u00f3n m\u00e1s orientada a una conducci\u00f3n din\u00e1mica, con detalles espec\u00edficos de dise\u00f1o, suspensi\u00f3n diferenciada, pedalera deportiva, levas al volante y butacas con mayor sujeci\u00f3n lateral.<\/p>\n

\"La<\/p>\n

Ambas versiones incorporan una pantalla multimedia de 12,3\u2033<\/b>, sistema de audio Mark Levinson, asistencias avanzadas a la conducci\u00f3n y un paquete de seguridad similar al del nuevo RZ. <\/p>\n

\"Lexus<\/p>\n

Los precios anunciados para el mercado local son de US$64.100 para la versi\u00f3n Luxury y de US$66.500 para la variante F SPORT<\/b>. Tanto el nuevo RZ como el renovado IS 300h cuentan con garant\u00eda transferible de 10 a\u00f1os o 200.000 kil\u00f3metros.<\/p>\n

\u200bLexus present\u00f3 el nuevo RZ 500e y actualiz\u00f3 el IS 300h; apuesta por ampliar su presencia en el segmento premium electrificado\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

La marca japonesa Lexus present\u00f3 en la Argentina dos novedades con las que busca reforzar…<\/p>\n","protected":false},"author":1,"featured_media":19152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[89],"tags":[],"class_list":["post-19151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"\nLa nueva SUV de Lexus y la estrategia de la marca para ganar mercado: \u00bfun nuevo sedan? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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