{"id":17317,"date":"2026-05-05T17:19:55","date_gmt":"2026-05-05T20:19:55","guid":{"rendered":"https:\/\/impactocastex.com.ar\/?p=17317"},"modified":"2026-05-05T17:19:55","modified_gmt":"2026-05-05T20:19:55","slug":"multiplicador-de-oportunidades-como-la-ia-esta-cambiando-el-trabajo-segun-el-ceo-de-mercado-libre","status":"publish","type":"post","link":"https:\/\/impactocastex.com.ar\/?p=17317","title":{"rendered":"\u201cMultiplicador de oportunidades\u201d: c\u00f3mo la IA est\u00e1 cambiando el trabajo, seg\u00fan el CEO de Mercado Libre"},"content":{"rendered":"

Saber adaptarse a los cambios, tomar riesgos y detectar nuevas oportunidades de negocio. Esos son los pilares que Ariel Szarfsztejn, CEO de Mercado Libre<\/b>, considera clave en tiempos donde la inteligencia artificial (IA)<\/b> marca la agenda de las organizaciones.<\/p>\n

Lejos de ser una amenaza, Szarfsztejn asegura que la IA es un \u201cmultiplicador de oportunidades\u201d. <\/b>\u201cEl mundo cambi\u00f3 hace tres a\u00f1os, con OpenAI y ChatGPT. Pero el a\u00f1o pasado pasamos de la IA generativa a la IA ag\u00e9ntica, con tecnolog\u00edas que pod\u00edan generar respuestas a agentes que pueden hacer tareas complejas de manera proactiva. Eso cambia todo el paradigma de la IA\u201d, se\u00f1al\u00f3 el ejecutivo en el marco de la Milken Institute Global Conference 2026.<\/p>\n

En ese sentido, sostuvo que la IA no es una herramienta para \u201caumentar la productividad y eliminar ciertos empleos.\u201d Por el contrario, se trata de una tecnolog\u00eda que puede cambiar por completo la manera en que trabajamos. <\/p>\n

Mercado Libre, por ejemplo, utiliza IA en sus procesos internos para ayudar a los programadores a agilizar el desarrollo y escritura de c\u00f3digos. Sin embargo, el principal uso se da a nivel externo: en Mercado Pago, los usuarios cuentan con un agente de IA que funciona como una suerte de \u201cbanquero personal\u201d. <\/b>Seg\u00fan explic\u00f3 Szarfsztejn, el modelo ayuda a los usuarios con pagos, transferencias e inversiones. <\/p>\n

Adem\u00e1s, la empresa implement\u00f3 un agente de compras con IA <\/b>en Mercado Libre para gestionar las necesidades de los clientes.<\/p>\n

\u201cSe necesita velocidad, adaptabilidad y flexibilidad para aprovechar las oportunidades. Hay que invertir con una visi\u00f3n de largo plazo y no dejar que el miedo del corto plazo te haga perder las oportunidades que ten\u00e9s delante\u201d,<\/b> reflexion\u00f3 el ejecutivo. <\/p>\n

En ese sentido, aventur\u00f3 que la IA cambiar\u00e1 el futuro a corto plazo. \u201cLa IA es un multiplicador que generar\u00e1 no solo nuevos tipos de empleos, sino tambi\u00e9n nuevos servicios para los consumidores<\/b>\u201d, concluy\u00f3. <\/p>\n

El futuro del trabajo<\/h1>\n

Recientemente, Szarfsztejn tambi\u00e9n habl\u00f3 sobre IA en el marco del <\/b>evento EconTech.<\/a> All\u00ed, indico que \u201cla IA ya est\u00e1 transformando la forma en la que trabajamos y vivimos\u201d.<\/p>\n

En cuanto al mundo laboral que se viene, \u201csaber o no vincularse con estas herramientas ser\u00e1 decisivo<\/b>\u201d, apunt\u00f3. Y mencion\u00f3 las habilidades clave: el pensamiento cr\u00edtico y la capacidad de resolver problemas, curiosidad y ganas de aprender, combinadas con la habilidad para vincularse y manejar herramientas tecnol\u00f3gicas\u201d, detall\u00f3.<\/p>\n

\u201cNo s\u00e9 si habr\u00e1 que estudiar m\u00e1s matem\u00e1tica o m\u00e1s filosof\u00eda. Pero s\u00ed creo que tener curiosidad y ganas de aprender ser\u00e1n fundamentales<\/b>\u201d, concluy\u00f3.<\/p>\n

\u200bEn el marco de la Milken Institute Global Conference 2026, Ariel Szarfsztejn cont\u00f3 c\u00f3mo el gigante del e-commerce implementa esta tecnolog\u00eda\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Saber adaptarse a los cambios, tomar riesgos y detectar nuevas oportunidades de negocio. 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